Executive Customer Experience Leader | Business Transformation Advisor | Customer Service Innovator
Bill Price
Bill Price is a seasoned business development executive and founder with over 25 years of experience helping organizations accelerate growth through strategic partnerships, customer acquisition, and deal execution. As the Founder and CEO of BDaaS. Life, Bill leads a Business Development as a Service model designed to help companies close more — and better — deals, faster.
His work focuses on creating meaningful connections, orchestrating high-value opportunities, and providing hands-on support across the entire business development lifecycle, from introductions and referrals to deal structuring and closing.
Senior Advisor, Business Development & Partnerships
Revenue Growth & Partnerships Executive
Business Development as a Service (BDaaS) Founder
Fractional Chief Business Development Officer (CBDO)
About
Bill Price
As the Founder and CEO of BDaaS.Life, Bill Price brings decades of experience in business development and consulting to organizations seeking scalable, results-driven growth. His approach to Business Development as a Service is built on the belief that effective deal-making requires both strategic insight and trusted relationships — not just outreach or volume.
Bill holds a Bachelor of Science from Auburn University and an MBA from Samford University, along with Executive Education certifications from the University of Georgia and Harvard Business School. Throughout his career, he has worked with leading global organizations including The Coca-Cola Company, Delta Air Lines, Procter & Gamble, and Microsoft, gaining firsthand experience in complex enterprise environments.
Through BDaaS.Life, Bill identified and addressed a critical gap in the market: the need for a more streamlined, strategic, and relationship-driven approach to business development. His team partners closely with clients to understand their goals, connect them with top-tier solution providers, and structure opportunities that drive measurable impact to the bottom line.
Matt delivered a comprehensive service and solution to us, on time, and very professionally. We were delighted with his service, and his knowledge helped us understand exactly what was on the table. Thanks again
Andrew Brummer
Matt delivered a comprehensive service and solution to us, on time, and very professionally. We were delighted with his service, and his knowledge helped us understand exactly what was on the table. Thanks again
Andrew Brummer
Matt delivered a comprehensive service and solution to us, on time, and very professionally. We were delighted with his service, and his knowledge helped us understand exactly what was on the table. Thanks again
Andrew Brummer
Matt delivered a comprehensive service and solution to us, on time, and very professionally. We were delighted with his service, and his knowledge helped us understand exactly what was on the table. Thanks again
Andrew Brummer
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Services Offered
Strategic Board & Executive Advisory
Providing executive stability, operational clarity, and strategic execution during transitions or scaling phases.
Business & Digital Transformation (strategy layer)
Leading corporate change initiatives that enhance agility, profitability, and innovation.
Business Analysis & Strategic Planning
Developing actionable roadmaps that align technology investments with business goals.
Strategic Alignment & Executive Coaching
Guiding leadership teams to sharpen focus, improve communication, and execute with accountability.
Strategic Technology Planning & Execution (direction-setting)
Providing executive stability, operational clarity, and strategic execution during transitions or scaling phases.
Executive Advisory & Startup Partnerships
Providing executive stability, operational clarity, and strategic execution during transitions or scaling phases.
Vision, narrative, and prioritization work
Providing executive stability, operational clarity, and strategic execution during transitions or scaling phases.
Digital Transformation & Operating Model Design
Providing executive stability, operational clarity, and strategic execution during transitions or scaling phases.
Business Process Optimization
Providing executive stability, operational clarity, and strategic execution during transitions or scaling phases.
Operational Strategy & P&L Management
Streamlining operations and optimizing performance across enterprise functions.
Process Development & Lean Improvement
Enhancing efficiency and quality through process reengineering and continuous improvement.
Program & Portfolio Leadership (PMO setup, dependency mgmt)
Providing executive stability, operational clarity, and strategic execution during transitions or scaling phases.
PMO & Change Management Consulting
Providing executive stability, operational clarity, and strategic execution during transitions or scaling phases.
Program & Project Recovery Leadership
Providing executive stability, operational clarity, and strategic execution during transitions or scaling phases.
Organizational Change Management
Providing executive stability, operational clarity, and strategic execution during transitions or scaling phases.
IT Strategy & Transformation
Providing executive stability, operational clarity, and strategic execution during transitions or scaling phases.
Digital Transformation & IT Strategy
Providing executive stability, operational clarity, and strategic execution during transitions or scaling phases.
Enterprise Platform Strategy
Providing executive stability, operational clarity, and strategic execution during transitions or scaling phases.
Cloud & Infrastructure Modernization
Providing executive stability, operational clarity, and strategic execution during transitions or scaling phases.
Cloud & Platform Architecture
Providing executive stability, operational clarity, and strategic execution during transitions or scaling phases.
Cloud & Infrastructure Optimization
Providing executive stability, operational clarity, and strategic execution during transitions or scaling phases.
SaaS & Product Development Consulting (strategy + oversight, not staff aug)
Providing executive stability, operational clarity, and strategic execution during transitions or scaling phases.
Enterprise Application Development (architecture & governance)
Providing executive stability, operational clarity, and strategic execution during transitions or scaling phases.
Data Management & Analytics
Providing executive stability, operational clarity, and strategic execution during transitions or scaling phases.
Data, AI & Analytics Strategy
Providing executive stability, operational clarity, and strategic execution during transitions or scaling phases.
AI, predictive analytics, automation
Providing executive stability, operational clarity, and strategic execution during transitions or scaling phases.
Technology & Systems Implementation (governed execution)
Designing and executing scalable cloud, SaaS, and automation solutions.
Mobile / OTT / Streaming / Web3 → ONLY as architectural strategy, not delivery
Providing executive stability, operational clarity, and strategic execution during transitions or scaling phases.
Cybersecurity & Risk Management (all instances)
Providing executive stability, operational clarity, and strategic execution during transitions or scaling phases.
IT Governance & Risk Management
Providing executive stability, operational clarity, and strategic execution during transitions or scaling phases.
Cybersecurity & Cloud Strategy
Providing executive stability, operational clarity, and strategic execution during transitions or scaling phases.
Enterprise Cybersecurity Program Development
Designing and implementing scalable, sustainable security programs tailored to organizational maturity.
Cyber Risk & Governance Frameworks
Establishing governance models, metrics, and reporting systems that enhance transparency and accountability.
Incident Response & Crisis Management
Reducing response times and improving readiness through playbooks, simulations, and executive tabletop exercises
Business Continuity & Crisis Management
Providing executive stability, operational clarity, and strategic execution during transitions or scaling phases.
Cloud, SaaS & Shared Services Security
Creating secure, standardized frameworks that support enterprise digital transformation.
Executive & Board Cyber Advisory
Facilitating cybersecurity strategy sessions and resilience planning for senior leadership teams
IAM Sub-Capability Cluster (still one service)
Providing executive stability, operational clarity, and strategic execution during transitions or scaling phases.
Identity & Access Management (IAM) Consulting
Designing and implementing secure, modern IAM frameworks that streamline operations
IAM Strategy & Roadmapping
Building tailored security strategies that align with business goals and compliance standards
IAM Modernization & Integration
Providing executive stability, operational clarity, and strategic execution during transitions or scaling phases.
IAM Value Engine Deployment
Implementing a proprietary framework to optimize people, processes, and technology
Security Organization Design & Team Building
Structuring, mentoring, and expanding global security teams from startup to enterprise scale
Leadership Development & Organizational Change
Providing executive stability, operational clarity, and strategic execution during transitions or scaling phases.
Leadership Development & Team Building
Building and mentoring high-performing teams that deliver measurable business impact.
Leadership Development & Team Revitalization
Providing executive stability, operational clarity, and strategic execution during transitions or scaling phases.
High-Performance Team Leadership
Providing executive stability, operational clarity, and strategic execution during transitions or scaling phases.
Leadership & Culture Development
Building psychologically safe, autonomous teams that align with organizational vision and values.
Executive Coaching & Team Development
Providing executive stability, operational clarity, and strategic execution during transitions or scaling phases.
Change Leadership & Cross-Functional Alignment
Providing executive stability, operational clarity, and strategic execution during transitions or scaling phases.
Technology Leadership & Mentorship
Providing executive stability, operational clarity, and strategic execution during transitions or scaling phases.
Technology Integration for M&A & Growth
Providing executive stability, operational clarity, and strategic execution during transitions or scaling phases.
Mergers, Acquisitions & Private Equity Advisory
Providing executive stability, operational clarity, and strategic execution during transitions or scaling phases.
M&A Security Integration
Managing acquisition due diligence and integration to protect assets and ensure seamless onboarding.
Mergers, Acquisitions & Restructuring Leadership
Providing executive stability, operational clarity, and strategic execution during transitions or scaling phases.
Exit & Succession Readiness
Preparing founders and executives to transition, sell, or step back without disrupting business continuity.
VC & Private Equity Advisory
Supporting investors through executive transitions, organizational stabilization, and enterprise value protection.
Investor readiness and value realization
Providing executive stability, operational clarity, and strategic execution during transitions or scaling phases.
Cost Optimization & Value Realization (FinOps, KPI/OKRs)
Providing executive stability, operational clarity, and strategic execution during transitions or scaling phases.
Fractional CIO & Technology Leadership
Providing executive stability, operational clarity, and strategic execution during transitions or scaling phases.
Fractional & Interim Leadership
Providing executive stability, operational clarity, and strategic execution during transitions or scaling phases.
Business Transformation & Efficiency Optimization
Identifying hidden inefficiencies and implementing systems that drive sustainable performance.
Interim CIO / CTO / CISO / COO roles
Providing executive stability, operational clarity, and strategic execution during transitions or scaling phases.
Operational Excellence & Cost Optimization (when embedded)
Providing executive stability, operational clarity, and strategic execution during transitions or scaling phases.
ERP & Infrastructure Optimization (when leading internally)
Providing executive stability, operational clarity, and strategic execution during transitions or scaling phases.
Transformation leadership under execution conditions
Providing executive stability, operational clarity, and strategic execution during transitions or scaling phases.
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