Bill Price,
MBA, PMP

Chief Revenue Office, THG

As Chief Business Development Officer at THG Advisors and Founder & CEO of Business Development as a Service, LLC (BDaaS.Life), Bill Price orchestrates high-value deals between Fortune 500 buyers and best-in-class solution providers across healthcare, technology, and restaurant/QSR sectors. With a retainer-based advisory model, he leads strategic alliance development, pipeline acceleration, and executive-level relationship management for a portfolio of leading consulting and technology firms — consistently driving measurable revenue outcomes for all parties involved.

Business Development as a Service (BDaaS)

Strategic Alliance & Partnership Development

Fortune 500 Revenue Growth & Deal Orchestration

CPG, Manufacturing, Healthcare & Technology Go-to-Market Strategy

About

Bill Price,

MBA, PMP

Bill Price is a veteran business development executive with more than 25 years of Fortune 500 experience, having held leadership roles at The Coca-Cola Company, Delta Air Lines, Teradata, and Microsoft. As Founder and CEO of BDaaS.Life, a veteran-owned consulting firm, and Chief Business Development Officer at THG Advisors, he specializes in connecting qualified buyers with best-in-class solution providers. Through his proprietary Business Development as a Service model, Bill helps organizations move beyond transactional selling toward a more strategic, relationshipdriven approach that creates lasting value.

His work spans industries including CPG and Manufacturing, Healthcare, Hospitality, Financial Services, and Technology, where he serves as a trusted advisor who opens doors, qualifies opportunities, and guides complex deals through to close. Known for his ability to orchestrate meaningful business relationships, Bill consistently delivers outcomes that align client needs with innovative solutions and long-term growth strategies.

Bill holds an MBA from Samford University and earned his undergraduate degree from Auburn University. He also completed the Strategic Agility program at Harvard Business School and has served on advisory boards for UGA’s Terry College of Business Executive Education Center as well as the Samford Brock School of Business. A proud Army veteran who funded his education through the G.I. Bill and part-time work, Bill remains deeply engaged in Atlanta’s technology and healthcare innovation communities, bringing a championship mindset and an unwavering commitment to results in everything he does.

Matt delivered a comprehensive service and solution to us, on time, and very professionally. We were delighted with his service, and his knowledge helped us understand exactly what was on the table. Thanks again

Andrew Brummer

Matt delivered a comprehensive service and solution to us, on time, and very professionally. We were delighted with his service, and his knowledge helped us understand exactly what was on the table. Thanks again

Andrew Brummer

Matt delivered a comprehensive service and solution to us, on time, and very professionally. We were delighted with his service, and his knowledge helped us understand exactly what was on the table. Thanks again

Andrew Brummer

Matt delivered a comprehensive service and solution to us, on time, and very professionally. We were delighted with his service, and his knowledge helped us understand exactly what was on the table. Thanks again

Andrew Brummer

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