
Marty Smith is an accomplished technology executive with over 25 years of experience leading enterprise transformation and modernization across industries including retail, fintech, healthcare, SaaS, and data analytics. He has guided technology organizations through rapid growth, public offerings, and acquisitions—building scalable, secure, and compliant systems that enable business performance and resilience.


Chief Information Officer (CIO), FINSYNC

Former Senior Vice President of Technology, GreenSky
(Acquired by Goldman Sachs)

Fractional CIO, Thrive Farmers

Former Vice President of Information Technology, LexisNexis
As Enterprise Architect for The Home Depot, Marty helped define and integrate the global retail technology ecosystem spanning U.S., Canada, Mexico, Chile, Argentina, and China, driving modernization across POS, ERP, supply chain, and data systems. At GreenSky, he built the technology and data foundation that helped the company become the fastest-growing FinTech in the U.S., advancing SOC compliance, real-time risk scoring, AI analytics, and platform scalability that supported its IPO and eventual sale. His leadership at ChoicePoint/LexisNexis, Implantable Provider Group, and FINSYNC further reflects his ability to align complex SaaS environments, data ecosystems, and business goals to deliver measurable outcomes.
Marty is known as a “player-coach” leader who mentors teams while driving business-aligned innovation. His pragmatic, hands-on approach helps organizations modernize legacy systems, navigate digital transformation, and achieve operational excellence.

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Providing executive-level technology strategy, digital transformation planning, and IT governance for growing enterprise organizations.
Designing and implementing scalable cloud architectures, microservices, and SaaS platforms to drive operational efficiency and innovation.
Developing and optimizing AI-driven fraud detection, identity management, and compliance frameworks to protect enterprise systems and data integrity.
Guiding teams in end-to-end software development, DevOps optimization, and product lifecycle management for fintech and enterprise SaaS solutions.
Leveraging artificial intelligence, predictive analytics, and automation to improve decision-making, reduce risk, and enhance customer experiences.
Leading system integrations, infrastructure transitions, and IT due diligence for mergers, acquisitions, and high-growth ventures.

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